“This book is a must-read for all strategy enthusiasts and novices alike. Dr. Mortlock’s significant experience in strategy is evident.” — Rocky Vermani, SVP Innovation & Sustainability, Nova Chemicals

“Filled with practical wisdom and real-world examples.” — Darren Yaworsky, Chief Financial Officer, People Corporation (a Goldman Sachs company)

“An essential read for anyone serious about staying ahead of the curve.” — Patrick Lor, Managing Partner & Venture Capitalist, Panache Ventures

“He has simplified the complexity of strategy development and execution.” — Pramod Jain, President & CEO, Computer Modelling Group Ltd.

“Essential for anyone seeking to thrive in today’s dynamic marketplace.” — Randy Pettipas, CEO, Global Public Affairs

“Helps you integrate vital business components to enable differentiated growth.” — Mark Becker, President & CEO, Dexterra

“Read, learn, and execute.” — Dr. Tim Marchant, Chairman, Valeura Energy Inc.

“If you read just one business book this year, then this is a must-read.” — Grant Fagerheim, President & CEO, Whitecap Resources Inc.

“An engaging mix of practical advice and real-world examples.” — Cam Goldade, Chief Financial Officer, Pembina Pipelines

“Helped me think through a number of strategic challenges in our business.” — Marcel Teunissen, Chief Financial Officer, Parkland Fuel Corporation

“This book will reshape the way you think about strategy and execution success.” — Kam Sandhar, Chief Financial Officer, Cenovus Energy

“Breaks down complex strategic concepts into digestible, actionable steps.” — Mark Scholz, CEO, Canadian Association of Energy Contractors

“The perfect approach to balancing the many competing needs of successful strategies.” — Hugues Jacquemin, CEO, Northern Graphite

“Brilliantly distills theory and practice.” — Alister Cowan, Board Director, The Chemours Company

“A masterful guide for navigating the complexities of modern business.” — Mary Moran, Board Director, Kudos Inc.

“Discover Dr. Lance Mortlock’s comprehensive, easy-to-digest strategy guide in this exceptional book.” — Sebastien Gendron, Co-Founder & CEO, Transpod Inc.

“Sure to become a go-to resource for strategic decision-makers everywhere.” — Alicia Quesnel, Managing Partner, BD&P Law

“I can tell you it drives success and has helped us grow our business in North America.” — Mick Fitzpatrick, Managing Director North America, Murphy Group

“Destined to become the go-to resource for strategic thinkers everywhere.” — Jeff Williams, CEO, JMJ Associates

“Dr. Mortlock’s refreshingly helpful book demonstrates what it takes to drive strategy in these extraordinary times.” — Imad Mohsen, President & CEO, PAREX Resources

“Easily readable with relevant and timely examples that kept me turning the pages.” — James Armstrong, President & CEO, Heritage Royalty

“A recipe for how to develop business strategy in an increasingly complex and uncertain world.” — Kris Smith, Chief Financial Officer, Suncor Energy

“Essential reading for business leaders, politicians, and the civil service sectors.” — Mark Maki, President & CEO, TransMountain

“A must-read for strategists, planners and leaders searching for ways to drive strategic impact and results.” — Dr. Tristan Goodman, CEO, Explorers and Producers Association of Canada

“This strategy book offers a vital approach to aid organizations in reshaping the future.” — Kendall Dilling, CEO, Pathways Alliance